Every year, the amount of money being spent online is expanding exponentially and it has become essential that website owners take advantage of this on this traffic to their business sites. Ratings and reviews systems on websites are a primary way in which to aide visitors to take action and improve click through rates. By using a ratings and reviews optimization of a site becomes much more simpler.
Whichever type of website reviews and ratings system you may be using, it is undeniable from basic statistics that if you generate and manage reviews to place on your website, they will both draw in new shop surfers, and even begin to steadily increase sales!
If you begin to get visitor interaction and slowly earn their confidence, which is backed up by increasing social signals, you will build up something called “domain dominance”. The increased organic and natural linking to your site and pages show this dominance to the major search engines’ (such as Google) ‘bots’. You are also more likely to get more return visitors, and with that you are increasing social interaction.
The build up of all the trust in every aspects of your website interface (via the ratings and reviews) will rise. Every time you generate ratings/reviews or a user makes a comment, it provides a correlating review for you, and it increases your trust factors. Very shortly, you will come to realized that your product reviews become more trusted with a little less feedback. Review optimization is the key.
The internet revolution today has taken word of mouth marketing to a wholenew level. Consumers have the ability to share their experiences and opinions withtheir peers, in a way that is extremely influential and powerful. Online ratings and reviews give customers a strong and opinionated voice, increase consumer confidence, intensify product visibility, and can increase sales very dramatically. When it comes down to the wire, online ratings and reviews provide incredible value and benefits that businesses cannot afford to ignore.
A couple of days ago we released some changes, added some nice new features and fixed quite a few bugs.
The biggest new features in this release:
- We have moved our New Web Widget builder out of beta
- Rewrote customer review and question moderation pages, made them responsive and easily accessible on any mobile or desktop devices
- Added send an email functionality when review is posted
- Added date range search option to follow up sent emails report
- Added separate email template management console - Account Settings->Email Template
- Email template option was added to support default notification for clients when review gets posted
We also spent most of this release cycle fixing customer issues and enhancement requests. We appreciate everyone’s patience as we developed this.
We rewrote our User Guide, now much easier to navigate and read. We even made it responsive so our content is accessible on any computer or device.
We hope you enjoy all of the work we put into the site and service. 
Today billions of users have access to the internet, each day they use search engines to find products and services. Search Engine Optimization(SEO) has become an important part of business growth and customer attraction.
We provide SEO integration packages for our clients, and now they can generate them online, download and install. We are covering four major platforms: Java, PHP, .NET and Classic ASP. We provide it now for each widget/ratingbox, our clients can access that functionality on the Active Widgets page.
This is a sample result SEO integration package provides here.
Our SEO integration package provides Google, Yahoo, Bing and Yandex with much more granular information about products or service in a manner that is officially sanctioned by search engines. It means of providing very exact e-commerce information to the search engines in exactly the form they want it.
Rich Snippet Benefits
It increases visibility and credibility in the SERPs when search engines generate rich snippets for a product in the search results. Here is a rich snippet in Google for a service on IntelliQuote, which uses schema.org Product and Review markup.
Google is hungry for rich snippet markup.
Testing
Rich Snippets Testing Tool allows you to make sure you have implemented Schema.org correctly.
Today we would like to announce a new version of our Web Widget Builder. Our widget builder makes it super easy to create and edit different types of widgets. You can also use this builder to add more features to your product rating and review system.
You can create widgets in minutes using our new Widget Builder.
It helps you to build more advanced widgets than what our competitors provide you with by default, without the need to touch a line of code.
What you see on the right is a very functional tool in the right hands. If you have a good understanding of HTML and CSS, you can add/edit Custom CSS to achieve most things, but we believe that you should only have to resort to coding by hand as a last option. You can create new widgets by clicking on the “Create New Box” option under the Widgets Setup section on your admin sidebar.
There are three areas that you need to concern yourself with:
- The widget template
- The widget Write reviews area
- The widget Read reviews area
All of the fields are pre-populated with default values, so you have a high level of flexibility in terms of what you show, how you want to show and where.
At the end of the day, using our Widget Builder rather than Custom CSS is much like using a visual editor rather than a HTML/CSS editor. There will always be people who like a manual approach, but we will always go for the least path of resistance.