Your customer just made a purchase. Now you start focusing on retention, customer loyalty, up-sell and cross-sell. Our Follow up Email Marketing can help you build your business after the sale. It helps you learn whether your customers are happy with their purchases, associated services, pricing, and encourages future purchases. It is also an opportunity for your customer to spread the word about deals to their friends. We ensure there is continuity between your site and your post-purchase emails. We provide you different email templates, completely customizable with mobile first approach.
Incentivize your customers to leave a review, you are gaining a valuable review, as well as increasing the chance they will come and spend with you again. Think outside the box, if there’s a 10% off discount you’re willing to offer for a limited time. This is a really great tactic. Customers are likely to be more willing to leave feedback and you are inadvertently encouraging them on in their customer journey with you. You are gaining a valuable review, as well as increasing the chance they will come and spend with you again. Use post purchase email to promote loyalty scheme, that offers a discount if they introduce friends to the brand.
Rating System is the ideal partner to help you manage your online rating and reviews and create profitable customer relationships for your business.
Our Follow-up Email Marketing is the most efficient way to get your customers to write reviews about your products or services. We automatically send a review request to your customers at the perfect time after purchase. This request email is totally customizable and mobile friendly.
For Follow-up Email Marketing to work, you need to install the order tracking code on your website.
- OrderID: This parameter should be the ID you use in your system to identify the order
- CategoryID: Your product category ID, it must be the same as your widget CategoryID, please check Active Widgets page
- CustomerEmail: Your customer email address
- CustomerFirstName: Your customer First Name
- CustomerLastName: Your customer Last Name
- ProductCode: The code that identifies the item that was ordered.
- ProductName: Your product name
- ProductURL:optional Your product URL, if it is different from ProductCode or if ProductCode is not URL based
- CustomerIP:optional Your customer IP address
Depending upon your website platform, most systems have a global area to add code that will install it on your website checkout page. Contact your webmaster for additional setup assistance.
Followup email is the first step to getting more reviews on your site, increase conversions and generate more traffic.
For those of you who don’t know, social networking isn’t all social, at least not anymore. It’s also about business. Recently,companies have started taking their messages to social channels like Facebook and Twitter for two main reasons: the potentials users within these hugely popular sites, and customers’ growing desire to interact with the businesses with whom they spend their money.
But just like getting an advertisement on a billboard,it won’t get your message out, it’s simply not enough these days to create and manage a Facebook page for your business and leave it at that. It’s all the useful information and insights your share on that page that make up that social work for your business and clients. After all, your fans don’t want to just look at your page, they want to get something valuable after a visit.
So, mentioning all this, once you’ve created and established your company’s Facebook or Twitter page, how do you keep it alive and interesting for your fans? Very simple! Think, the “3 V’s”… Value, Variety, and of course Voice (your own):
Value: Many customers “like” businesses because they want all the information on offers and discounts, and upcoming promotions and sales that you present to them through Facebook tips, guidance and article, blog and resource links that educate and inform are also valuable to your fans.
Variety: Multimedia is a very important aspect to your page – your customers can tell a lot about your business through photos, and even videos. Keep in mind, you don’t want to use your page for ads too much. You will lose your current or potential fans if you never give them an opportunity to respond a wall post because they will lose that important sense of being attracted to your brand.
Voice: The Facebook page isn’t really meant to communicate with your customers. Build your reputation as an accessible, friendly business by often proposing topics and positive fan input. There are lots of available Facebook survey applications that allow you to poll your fans, which can give you valuable business information.
Remember, a Facebook page is also an ideal place to promote positive reviews of your business, since consumers are relying on social recommendations to influence purchases more than ever.
All of these values you can achieve using Rating System service, you can share your customers’ feedback directly from your product page and drive more traffic to it.
Let's humanize ourselves, Then our business! Sometimes it is forgotten that change needs to happen internally (human behaviors) before expectations can be made to follow suit. Somewhat like a manager who decides to email his team during late after-hours but bases his work balances on Mondays. It’s a kind of like a life lesson well further the giant world of “social business” that we have a pleasure of having.
Recently, people chit-chat a huge amount about needing the business to be more to say, “human”. In all honesty, a brand or business will never completely reach that level of humanity; unless employees within their business first change their own behaviors, all the way from the top to the customer support crew. Said so, it’s only a business and marketing program.
It takes a lot more from a business owner to speak out, “We are a social business” but actually exemplify the behaviors that they praise to the majority of its organization. In other words, they should: Put their money where their mouths is Social network (facebook, twitter) Forget to write department memos Hold majority of a “team” accountable for collaboration Get out of there and collaborate Maintain trust with co-workers There is one certain thing. All human behaviors spread through the organization while imitating and copying. When these business owners change the way they work and communicate, it’ll hopefully spread super quick and everyone else will end up following. Only then, we can have meaningful “humanize the brand” talks.
Happy New Year and good luck in 2015