Strategies for engaging and retaining customers in a social and mobile world

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The most efficient way to get your customers to write reviews

Our Follow-up Email Marketing is the most efficient way to get your customers to write reviews about your products or services. We automatically send a review request to your customers at the perfect time after purchase. This request email is totally customizable and mobile friendly.

For Follow-up Email Marketing to work, you need to install the order tracking code on your website.

To install the tracking code on any platform you need copy/paste the code we provide, see the sample below. Followup Embed CodeAdd the javascript code directly in the HTML of your website checkout page.

Replacement parameters

  • OrderID: This parameter should be the ID you use in your system to identify the order
  • CategoryID: Your product category ID, it must be the same as your widget CategoryID, please check Active Widgets page
  • CustomerEmail: Your customer email address
  • CustomerFirstName: Your customer First Name
  • CustomerLastName: Your customer Last Name
  • ProductCode: The code that identifies the item that was ordered.
  • ProductName: Your product name
  • ProductURL:optional Your product URL, if it is different from ProductCode or if ProductCode is not URL based
  • CustomerIP:optional Your customer IP address

Depending upon your website platform, most systems have a global area to add code that will install it on your website checkout page. Contact your webmaster for additional setup assistance.

Followup email is the first step to getting more reviews on your site, increase conversions and generate more traffic.