Companies have invested significant budget and resources to make their websites content-rich destinations that effectively tell stories about their brands and products.In recent years, social media, blogs and product reviews sites provide lots of information. Product reviews become more and more important not only to the companies developing the products, but also to their rivals and potential customers. Analyzing product reviews is the task of tapping this goldmine of information.
Company can classify customers opinions and feedback instead of taking the complete sentence. Customer reviews can be analyzed and trended over time. This allows the business owner to measure the extent to which business changes have impacted customer satisfaction. Evaluating each feedback will be helpful in understanding the needs of individual customers. However, it will be even more helpful if you review the comments in batches and uncover patterns in the responses by categorizing them. Sample categories could include factors such as quality, accuracy, value for money, availability, gender, location, etc. Some reviews are positive and some are negative. It’s possible to have both positive and negative comments in some categories.
Carefully analyzing customer reviews and taking action based on customer comments will help you strongly influence buying behavior and drive commerce.
Reviews trends allow you to assess how your data has changed over time and see if the number of satisfied customers has gone up or down over the course of the year.
Reviews, Questions and Answers trends are available on all subscription plans.
From Dashboard, click the Reviews or Q&A summary.