Reviews offer benefits to the social commerce, and the importance of showing reviews across your whole product list is apparent. Don’t keep your traffic boost, conversion uplift and SEO tools strictly to just your most valued products.
Having a wide range of reviews is a no-brainer. But let’s not forget the depth of the review. It makes you wonder, what is the max amount of reviews that is beneficial, and which ones don’t really need to be there.
After doing some studies with Rating System’s clients, we noticed that there is not an actual ‘magic number’ for the amount of reviews on products, because ‘the more the merrier’, sort to speak, and the more beneficial each product will get. That is, if you make sure that it sends positive feedback in all forms of direction.
So why is review depth important?
Review depth has a huge impact on conversion is very straight forward. But why have such a big impact? A substantial amount of reviews allows segmenting the review content so you are able to show better information to your customers. Imagine having 250 reviews on a product, that gives time for the customer to find its’ specific needs.
Last but not least, the SEO benefit of the reviews is fresh content they provide for your products site. Having a handful of reviews won’t make be a big deal, but with 10’s/20’s, you are really putting a good difference to your website, unlike your competitors.
In no matter what form, your first basic principle of social commerce is that it is successful, only if it works for businesses AND consumers.
Social commerce tools, such as reviews/ratings, recommendations and others are only able to boost business revenue because they’re useful for consumers, by giving them important information and more confidence in their product or service. This can only be done if all of these tools are attentively assigned to work well for consumers, present the correct features and be able to be used as easy as possible.
Basically, if you’d want your social commerce strategy to deliver absolute results, you have to critically think about the usability of the tools the business offers consumers. To make sure this happens, your team – or in some cases Rating System – recognizes how valued that is, and always applies it to every step of implementing and building your review solutions.
Below, are some of the main key aspects and features of that Rating System has come up with for a successful rating/review solution;
- Make sure your reviews are easy to read and understand
- Organize and sort your reviews, making it simple for consumers to find what they are looking for
- Multi-dimensional ratings (mentioned in our previous blogs!)
- Having some sort of ‘complete control’ of the types of reviews that can be posted; ex – spam filters, abusive words, etc.
- Integrate products with a Questions and Answer box
For some consumers and business, customer service is becoming the most important feature of a company. Although, many would say they disagree, today, in our business world, in the past it has been surprisingly hard to find a strong b2b or b2c customer service communication.
The benefits of a customer service focus, well, are straight forward. Businesses have recently been picking up on the importance and value of this service for quite some time, and they’re beginning to use their strong successful reputation for customer care to attract a ton of new customers.
You probably know some of these big brand names, including Amazon and John Lewis.
Differentiating your business from the competition through a strong customer connection, to show that you care, will result in not only catching the attention of all the current consumers who are looking for businesses who bring forward great attention, but also for future ones as well! There’s also a very high chance of avoiding damage to the competition of pricing.
Pricing damages in competition varies, and can strongly devalue your offering in consumers’ minds, and nobody wants that for their business. Competing for this type of service avoids all these unnecessary issues, and has a few other benefits too.
The hard work you in put in now in outstanding customer service, will definitely be repaid by increased customer loyalty. Ultimately, you will spend less keeping your existing customers than you would gathering and searching for new customers.
Rating System makes it easy for you to let your customers share opinions, knowledge, and experiences. We are here to offer the vital social customer reviews and marketing capabilities. Our team has decades of experience building software applications. Our costs are significantly lower than others in the market, which allows us to offer much lower pricing. We can customize every-thing to fit your business by matching your site(s) look and feel!
We are helping businesses worldwide to improve the online shopping experience and connect with customers through the power of online reviews, customer Q&A and social media.
Since the launch of Rating System in 2008, we’ve watched the service grow rapidly with newly added features on a regular basis making Rating System the best it can be. We are now watching over 3000 companies / websites who have integrated our services generating in excess of 5 Million Page-Views per day*.
Why the change?
“The company needed a fresh start. Rating System has extended its team to all over the world with employees working in parts of Europe and have recently upgraded to a much larger server for faster service and support. As to our service, we have added TONS of new features to all of our products that we felt were needed or not correctly displayed. The change is a big breakthrough for Rating System and we are all hoping to create better relationships with our customers and extend our service to all companies in need!”
You may notice that some pages on our website stayed the same, especially our Dashboard area for when you sign in. We realized that we had to make the new launch as soon as possible for our current clients to get the best of all the new features that we have just created - so that being said, we will slowly start changing that area and others to fit in with our new website.
New Features?
- New Web Widget Builder
- Bootstrap implementation
- Keynotes presentation
- New report
- New Pricing model
- Featured clients page is updated
Visit User Guide and Help Center for more information!
Looking back at our previous blog, we mentioned how bad reviews, as hard as it might be to believe, are good for your business. Looking at some of our major clients, and other types of businesses associated with the same type of services, we were able to gather some significant data and relations between a good business and its bad reviews.
What stood out most are the benefits of having bad reviews on your website. The biggest and most significantly – as well as surprising – the so called ‘bad reviews’ increase your conversion rates, where consumers who just sit seek out bad reviews convert more than 70% often than regular shoppers.
That’s not all. When you keep these reviews posted and displayed for everyone to see, your company or product gets (alongside all your good reviews);
- consumers tend to stay longer on your website, which gives you some time to persuade them to purchase your service or product;
- receive more traffic on your webpage, surprisingly, only a small amount leave your site after seen 1 or 2 badly reviewed products;
- showing and demonstrating client service by responding to these negative reviews;
- and finally, customer feedback, which plays an important key in your marketing area.
A couple of bad reviews are inevitable, it’s bound to happen. Every successful business has its’ flaws, but make sure they are controllable and fixable. Otherwise, if your business is filled with negative reviews, then it’s hard to call it ‘successful’, more ‘faulty’ than anything.