How to write helpful reviews? There are a couple important elements of helpful reviews everybody should include to achieve that. Rate a product or service and summarize your experience. Highlight specific details and facts that others need to know. Why you recommend someone should or should not buy a product. Highlight details that stood out, include unique or unexpected or why you liked or disliked that product. Add pros and cons which provide a balanced view.
People prefer well-written reviews with correct spelling. Consider your words, how they will come across before you submit your review. Add photos that will help to make buying decision and understand your experience. Customers are looking for detailed information about your experience, write a review which would genuinely help someone else make up their mind. If you dislike something your comments in negative reviews can be constructive and helpful both to customers and to merchants.
Two factors are taken into account when determining the helpfulness of a review:
- Review extremity - review is positive, negative, or neutral
- Review depth - the extensiveness of the reviewer comments
Reviews can both drive conversion and provide valuable insights for customers and merchants. Reviews attract consumer visits, increase the time spent on the site and create a sense of community among shoppers.
Companies have invested significant budget and resources to make their websites content-rich destinations that effectively tell stories about their brands and products.In recent years, social media, blogs and product reviews sites provide lots of information. Product reviews become more and more important not only to the companies developing the products, but also to their rivals and potential customers. Analyzing product reviews is the task of tapping this goldmine of information.
Company can classify customers opinions and feedback instead of taking the complete sentence. Customer reviews can be analyzed and trended over time. This allows the business owner to measure the extent to which business changes have impacted customer satisfaction. Evaluating each feedback will be helpful in understanding the needs of individual customers. However, it will be even more helpful if you review the comments in batches and uncover patterns in the responses by categorizing them. Sample categories could include factors such as quality, accuracy, value for money, availability, gender, location, etc. Some reviews are positive and some are negative. It’s possible to have both positive and negative comments in some categories.
Carefully analyzing customer reviews and taking action based on customer comments will help you strongly influence buying behavior and drive commerce.
Reviews trends allow you to assess how your data has changed over time and see if the number of satisfied customers has gone up or down over the course of the year.
Reviews, Questions and Answers trends are available on all subscription plans.
From Dashboard, click the Reviews or Q&A summary.
The Rating Breakdown allows you to create a visualization that displays the number of reviews that are associated with each star rating.
What it can do for you:
- Captures and flags product issues surfaced in negative reviews
- Develops manufacturer and supplier feedback from reviews and keywords
Questions it lets you answer:
- What is the overall trend in number of reviews left and average review score across our company?
- What buyers and suppliers are responsible for the highest rated products and lowest rated products?
These data can offer a starting point for figuring out if there was a legitimate reason for the bad rating.
Your potential customers are most likely to click on search results that have pictures, star ratings and videos. Rich snippets are micro-data which are used to provide additional information about your product or service and give your potential customer every reason to click on your website instead of the competitor's.
a. Presenting reviews next to your product information can encourage consumers who have intent to purchase, improve search engine rankings and drive customers to product pages.
b. Rating dimensions can be customized from the traditional star-based assessment to more custom ratings criteria.
c. Customers can quickly access a summary of pros, cons and best uses, that raises customer confidence in a product.
We want to share our recent client findings from product reviews A/B testing.
Key Findings:
- Product reviews helping visitors navigate and making the visitor more likely to buy.
A/B testing is a simple way to test changes to your page against the current design and determine which ones produce positive results. It proves that customer reviews on your webpage is improving your conversion rate.
An A/B test involves testing two versions of a web page — an A version (current product details page without reviews) and a B version (new product details page WITH customer reviews) — with live traffic and measuring the effect each version has on your conversion rate.
The new product details page with customer reviews delivered a 9.1% conversion rate increase over the previously optimized page.