Strategies for engaging and retaining customers in a social and mobile world

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Make Your Site SEO With Rich Snippet Mark-up

Deciding to hire an SEO is a big step that can potentially improve your website, but you can also risk damage to your website and reputation. Use our ratings and reviews solution risk free, we have proven record of results. Organic search results were invented to distinguish the real search results from the ads. Rich snippets enable sites to improve their search results with add-ons like ratings, reviews and photos, which draw the searcher’s eye as well as offering additional information. Rich snippets are an effective means of boosting your exposure in the organic search results.

Google claims that their users click organic search results more often than ads. Using rich snippet helps Google to present users with the most useful and informative search results. The more information a search result snippet can provide, the easier it is for users to decide whether that page is relevant to their search, the easier it is for users to distinguish the real search results from the ads.

With rich snippets your reviews represent a certain type of data: count of votes, star rating and etc. Search engines provide rich snippets not to play favorites with one page over another, but to enable searchers to make a more click decision.

Rich snippets help you see:

  • Higher rankings in organic search results
  • Better clickthrough rates
  • More qualified traffic
  • Better conversion rates

Providing this information doesn't affect the appearance of your content on your own pages, but it does help Google better understand, index and present information from your page.

Check out an example of a Product Reviews rich snippet below. The Reviews markup type also includes the commonly seen Reviews Aggregate.

“Product

Notice how the meta data features more intelligent, engaging content that provides better information about your product or service.

We suggest taking a read of the Schema.org website for a more in–depth understanding of structured data mark–up.

Salesforce integration

Today's release brings you a couple of new feature.

Salesforce integration.

Our Salesforce integration allows our clients automatically send information from Rating-System ratings&reviews or Q&A into a Case of their Salesforce account. Conditions can be applied using advanced logic to identify certain respondents that will be saved into Salesforce and the ones will not. On top of that, our clients can build customer loyalty and deliver the best possible customer service by unifying the customers’ data across Service Cloud, mobile, web and on premise environments to close the loop. And also increase sales by integrating customer questions into your already existing sales support workflows. You can also drastically improve the product innovation cycles by integrating product reviews into product insight.

Salesforce integration

We look forward to receiving your feedback on these new features.

Google product ratings and reviews

We have some exciting new update.

We released Google product ratings and reviews feed.

Our clients can now extend the value of their review content by sending Google product reviews feed for display in Product Listing Ads. Our clients easily share product reviews from their websites with Google properties. Our system provides product and seller reviews to three Google’s services: search optimization, shopping, and seller ratings. By providing review data for the Google product ratings and reviews program, we’re making valuable information available to shoppers to make purchase decisions, help advertisers drive more qualified traffic to their sites and help shoppers easily find this information.

Google product ratings

We look forward to receiving your feedback on these new features.

Putting a face to your business online

For those of you who don’t know, social networking isn’t all social, at least not anymore. It’s also about business. Recently,companies have started taking their messages to social channels like Facebook and Twitter for two main reasons: the potentials users within these hugely popular sites, and customers’ growing desire to interact with the businesses with whom they spend their money.

But just like getting an advertisement on a billboard,it won’t get your message out, it’s simply not enough these days to create and manage a Facebook page for your business and leave it at that. It’s all the useful information and insights your share on that page that make up that social work for your business and clients. After all, your fans don’t want to just look at your page, they want to get something valuable after a visit.

So, mentioning all this, once you’ve created and established your company’s Facebook or Twitter page, how do you keep it alive and interesting for your fans? Very simple! Think, the “3 V’s”… Value, Variety, and of course Voice (your own):

Value: Many customers “like” businesses because they want all the information on offers and discounts, and upcoming promotions and sales that you present to them through Facebook tips, guidance and article, blog and resource links that educate and inform are also valuable to your fans.

Variety: Multimedia is a very important aspect to your page – your customers can tell a lot about your business through photos, and even videos. Keep in mind, you don’t want to use your page for ads too much. You will lose your current or potential fans if you never give them an opportunity to respond a wall post because they will lose that important sense of being attracted to your brand.

Voice: The Facebook page isn’t really meant to communicate with your customers. Build your reputation as an accessible, friendly business by often proposing topics and positive fan input. There are lots of available Facebook survey applications that allow you to poll your fans, which can give you valuable business information.

Remember, a Facebook page is also an ideal place to promote positive reviews of your business, since consumers are relying on social recommendations to influence purchases more than ever.

All of these values you can achieve using Rating System service, you can share your customers’ feedback directly from your product page and drive more traffic to it.

Let's humanize ourselves, Then our business! Sometimes it is forgotten that change needs to happen internally (human behaviors) before expectations can be made to follow suit. Somewhat like a manager who decides to email his team during late after-hours but bases his work balances on Mondays. It’s a kind of like a life lesson well further the giant world of “social business” that we have a pleasure of having.

Recently, people chit-chat a huge amount about needing the business to be more to say, “human”. In all honesty, a brand or business will never completely reach that level of humanity; unless employees within their business first change their own behaviors, all the way from the top to the customer support crew. Said so, it’s only a business and marketing program.

It takes a lot more from a business owner to speak out, “We are a social business” but actually exemplify the behaviors that they praise to the majority of its organization. In other words, they should: Put their money where their mouths is Social network (facebook, twitter) Forget to write department memos Hold majority of a “team” accountable for collaboration Get out of there and collaborate Maintain trust with co-workers There is one certain thing. All human behaviors spread through the organization while imitating and copying. When these business owners change the way they work and communicate, it’ll hopefully spread super quick and everyone else will end up following. Only then, we can have meaningful “humanize the brand” talks.

Happy New Year and good luck in 2015

What tagged keywords are associated with the top products?

Keywords are widely used across web applications today but you may know them more commonly as “tags”. Keywords should be part of your overall ongoing SEO strategy. Tags are more specific low-level descriptions, offering a narrower view of whatever the subject might be.

Tags for a review are the few words that best describe your product or service.

Reasons why keywords and tags are so important:

  • Search phrases and keywords help search engines and tag services add up your keyword counts and classify your review content. They help rank your placement in search results.
  • Help meet the needs of customers. This leads to better brand awareness and sales.
  • Keywords and tags help you create targeted online advertisements.
  • Keywords and tags provide additional navigation on your site, like an index reference.



Tagged Keywords