Keywords are widely used across web applications today but you may know them more commonly as “tags”. Keywords should be part of your overall ongoing SEO strategy. Tags are more specific low-level descriptions, offering a narrower view of whatever the subject might be.
Tags for a review are the few words that best describe your product or service.
Reasons why keywords and tags are so important:
- Search phrases and keywords help search engines and tag services add up your keyword counts and classify your review content. They help rank your placement in search results.
- Help meet the needs of customers. This leads to better brand awareness and sales.
- Keywords and tags help you create targeted online advertisements.
- Keywords and tags provide additional navigation on your site, like an index reference.