We want to share our recent client findings from product reviews A/B testing.
- Product reviews helping visitors navigate and making the visitor more likely to buy.
A/B testing is a simple way to test changes to your page against the current design and determine which ones produce positive results. It proves that customer reviews on your webpage is improving your conversion rate.
An A/B test involves testing two versions of a web page — an A version (current product details page without reviews) and a B version (new product details page WITH customer reviews) — with live traffic and measuring the effect each version has on your conversion rate.
The new product details page with customer reviews delivered a 9.1% conversion rate increase over the previously optimized page.