Strategies for engaging and retaining customers in a social and mobile world

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Verified Buyer - purchased the product and wrote the review

A "Verified Buyer" review means RatingSystem has verified that the person writing the review purchased the product or service. A "Verified Buyer" submitted review through a specific process that clearly identifies those members who are submitting reviews of products that they own or services that received.
“Verified
These reviews come with a small "Verified" badge. This means we have confirmed the person reviewing it. Reviews that are not marked "Verified" are valuable as well, but we can't confirm that the product or service was purchased. Verified

Our process in nutshell:
Once a customer purchases a product or service, an email will be sent out within 7 days - a request to provide review for recent purchase. Seven days is the most common delay before sending these follow-up emails, but you can choose different delay up to 45 days in our system if your delivery process requires that. If you allow anonymous reviews, display a badge indicating "Verified Buyer" and provide extra transparency to your product reviews.
Verified buyers are asked to fill out a review via email and are taken to a page where they don't see any other reviews and aren't influenced by the reviews of others.

Our study shows that average star rating for reviews from verified buyers is 4.5 compared to 3.6 for reviews written anonymously. BTW reviews from anonymous customers have a larger percentage of one star ratings, anonymous customer more likely to give an even lower rating that they would initially to bring the overall rating down. Our study shows that more positive reviews are correlated with greater likelihood of purchase, and reviews from verified buyers are more positive overall.

Our "Verified Buyer" functionality is made with mobile in mind.