We have some exciting new update.
We released Google product ratings and reviews feed.
Our clients can now extend the value of their review content by sending Google product reviews feed for display in Product Listing Ads. Our clients easily share product reviews from their websites with Google properties. Our system provides product and seller reviews to three Google’s services: search optimization, shopping, and seller ratings. By providing review data for the Google product ratings and reviews program, we’re making valuable information available to shoppers to make purchase decisions, help advertisers drive more qualified traffic to their sites and help shoppers easily find this information.
We look forward to receiving your feedback on these new features.
For those of you who don’t know, social networking isn’t all social, at least not anymore. It’s also about business. Recently,companies have started taking their messages to social channels like Facebook and Twitter for two main reasons: the potentials users within these hugely popular sites, and customers’ growing desire to interact with the businesses with whom they spend their money.
But just like getting an advertisement on a billboard,it won’t get your message out, it’s simply not enough these days to create and manage a Facebook page for your business and leave it at that. It’s all the useful information and insights your share on that page that make up that social work for your business and clients. After all, your fans don’t want to just look at your page, they want to get something valuable after a visit.
So, mentioning all this, once you’ve created and established your company’s Facebook or Twitter page, how do you keep it alive and interesting for your fans? Very simple! Think, the “3 V’s”… Value, Variety, and of course Voice (your own):
Value: Many customers “like” businesses because they want all the information on offers and discounts, and upcoming promotions and sales that you present to them through Facebook tips, guidance and article, blog and resource links that educate and inform are also valuable to your fans.
Variety: Multimedia is a very important aspect to your page – your customers can tell a lot about your business through photos, and even videos. Keep in mind, you don’t want to use your page for ads too much. You will lose your current or potential fans if you never give them an opportunity to respond a wall post because they will lose that important sense of being attracted to your brand.
Voice: The Facebook page isn’t really meant to communicate with your customers. Build your reputation as an accessible, friendly business by often proposing topics and positive fan input. There are lots of available Facebook survey applications that allow you to poll your fans, which can give you valuable business information.
Remember, a Facebook page is also an ideal place to promote positive reviews of your business, since consumers are relying on social recommendations to influence purchases more than ever.
All of these values you can achieve using Rating System service, you can share your customers’ feedback directly from your product page and drive more traffic to it.
Let's humanize ourselves, Then our business! Sometimes it is forgotten that change needs to happen internally (human behaviors) before expectations can be made to follow suit. Somewhat like a manager who decides to email his team during late after-hours but bases his work balances on Mondays. It’s a kind of like a life lesson well further the giant world of “social business” that we have a pleasure of having.
Recently, people chit-chat a huge amount about needing the business to be more to say, “human”. In all honesty, a brand or business will never completely reach that level of humanity; unless employees within their business first change their own behaviors, all the way from the top to the customer support crew. Said so, it’s only a business and marketing program.
It takes a lot more from a business owner to speak out, “We are a social business” but actually exemplify the behaviors that they praise to the majority of its organization. In other words, they should: Put their money where their mouths is Social network (facebook, twitter) Forget to write department memos Hold majority of a “team” accountable for collaboration Get out of there and collaborate Maintain trust with co-workers There is one certain thing. All human behaviors spread through the organization while imitating and copying. When these business owners change the way they work and communicate, it’ll hopefully spread super quick and everyone else will end up following. Only then, we can have meaningful “humanize the brand” talks.
Happy New Year and good luck in 2015
Keywords are widely used across web applications today but you may know them more commonly as “tags”. Keywords should be part of your overall ongoing SEO strategy. Tags are more specific low-level descriptions, offering a narrower view of whatever the subject might be.
Tags for a review are the few words that best describe your product or service.
Reasons why keywords and tags are so important:
- Search phrases and keywords help search engines and tag services add up your keyword counts and classify your review content. They help rank your placement in search results.
- Help meet the needs of customers. This leads to better brand awareness and sales.
- Keywords and tags help you create targeted online advertisements.
- Keywords and tags provide additional navigation on your site, like an index reference.
It's not a secret that creating and monitoring follow-up email marketing can be time-consuming and in many cases require in-house development. Our automatic follow-up email process gives you more time to work "on" your business rather than "in" your business.
Follow-up email marketing creates a predictable stream of customers that buy.
Based on known statistical data:
- Customers who have purchased in the last 72 hours may be more willing to respond to a targeted email than others.
- Customers who purchased three or more times in the last six months are more likely willing to respond than others.
- Customers who spent 50% more than your average client value last year are more likely to respond than others.
Follow-up marketing will boost your closing rate, dramatically increase your customer satisfaction, and create an additional opportunity to engage with your customers and learn from them.
Our comprehensive reporting helps measure and optimize follow-up email performance.
Total Sends - Total Sends measures the number of times a follow-up email is sent.
Total Opens - Total Opens measures the number of times an email is opened. Monitor the total number of opens to your emails over time to better understand what is resonating with your audience when it comes the contents of your messaging.
Open Rates – the Open Rates measures the total number of times an email is opened divided by the total amount of emails sent during a campaign resulting in a percentage of email’s opened; the most important metrics that help determine the success of your efforts.
Total Reviews - total number of reviews submitted - a strong indication that your email list is engaged with your company.
The point of follow-up emails is to increase the visibility of your brand and help increase revenue.
Every year, the amount of money being spent online is expanding exponentially and it has become essential that website owners take advantage of this on this traffic to their business sites. Ratings and reviews systems on websites are a primary way in which to aide visitors to take action and improve click through rates. By using a ratings and reviews optimization of a site becomes much more simpler.
Whichever type of website reviews and ratings system you may be using, it is undeniable from basic statistics that if you generate and manage reviews to place on your website, they will both draw in new shop surfers, and even begin to steadily increase sales!
If you begin to get visitor interaction and slowly earn their confidence, which is backed up by increasing social signals, you will build up something called “domain dominance”. The increased organic and natural linking to your site and pages show this dominance to the major search engines’ (such as Google) ‘bots’. You are also more likely to get more return visitors, and with that you are increasing social interaction.
The build up of all the trust in every aspects of your website interface (via the ratings and reviews) will rise. Every time you generate ratings/reviews or a user makes a comment, it provides a correlating review for you, and it increases your trust factors. Very shortly, you will come to realized that your product reviews become more trusted with a little less feedback. Review optimization is the key.
The internet revolution today has taken word of mouth marketing to a wholenew level. Consumers have the ability to share their experiences and opinions withtheir peers, in a way that is extremely influential and powerful. Online ratings and reviews give customers a strong and opinionated voice, increase consumer confidence, intensify product visibility, and can increase sales very dramatically. When it comes down to the wire, online ratings and reviews provide incredible value and benefits that businesses cannot afford to ignore.