Take this situation for example;
You and your family purchase a home theatre system in December of last year. Prior to the purchase, the family has done a lot of research into what system would best fit the family’ needs and provide us with the most value. Once the decision was made on a specific brand and model, they then began visiting different stores and dealers in the area in order to find the best possible price and customer support.
After having visited many shops, they have finally found several that offered basically the same price for the right home system we wanted. So, the decision of where to buy came down to which store, and the hard-working salesperson that was felt most appreciative and comfortable. While making these decisions, the family received phone calls and e-mails from the salespeople that the family had met, all trying to win us over and purchase their product.
One you’ve made all your decisions clear with the family, you chose to purchase your home stereo system from the salesperson you loved best, and everybody goes home happy.
As times passes, many companies ‘forget’ who their customer is, and mentioning this, they never heard back from the store again. Post purchases aren’t always necessary, but to the customer, it was a greatly missed opportunity on the store’s part to create further customer loyalty, and possibly feedback.
Recent statistics show that existing customers are 7 times more likely to purchase from you. A short email or even a quick call asking how we are enjoying our theatre set, or if even if the family experienced any difficulties or problems, would have gone a HUGE way towards cementing the loyalty between customer and salesperson. Now, imagine, if the salesperson or someone from the store had just spent five to ten minutes on post purchase follow-up with the family, they would have increased the possibility of turning a one-time purchase into a repeated customer.
Basically, the moral of this home theatre system buying is that customer service and support after the purchase must not be pushed aside as it can lead to future sales. Rating System gives the opportunity for our customers and their businesses to have the option of follow up e-mails. It is a great feature to have, and it is recommended for all users of Rating System, or any business you are committed to.
Also, check out these benefits (posted in the Integration section) that we offer!Benefits:
- Creates dialogue inside your customer community
- Generates significant percentage of your posted reviews
- Additional touch point with your customers
- Additional revenue from follow-on purchases
- Fresh SEO content can help boost your website's search engine rankings
The search engine Google uses a large amount of methods to figure out which pages are displayed first (highest) in the results. Their ways are secret, but there are a few things you can do to increase your position in the rankings. The term for this is Search Engine Optimization (SEO), which Rating System provides for you on our paid plan.
Unfortunately, we cannot increase traffic using back-links, that’s not how Rating System works. The way Google notices and advances websites through their rankings and page numbers is through traffic, ‘tags’ and ‘keywords’, as well as website presentation. For example, let’s say you are trying to offer and sell a product to a customer, a brand new Infiniti M37. When the website is first created, Google won’t be noticing your website due to the lack of traffic and website presentation. How can we change that?
Simple. Once you’ve finished customizing your page and products are ready to sell, by using a Rate/Review box, it gives your product a chance to be; discussed, rated, reviewed and possibly even shared. This includes the ‘tags’ and ‘keywords’ mentioned above. As people rate and review and mention ‘Infiniti’ or ‘M37’, Google recognizes this. It notices that your recent created or updated website has been seeing; more traffic, more product discussions, possibly even more product purchases. Then, Google sees that the website is active, it receives good traffic, its products are reviewed and bought, and website has great presentation, why not bump them up to the first page on search results?
SEO is one of the many features that Rating-System provides. Stay tuned for next blog as we talk about ‘Follow Up Marketing E-mails.
Social networking websites allow you to join and then share; articles, photos, blogs, pictures, websites, news and any other type of information you wish to share. Increasing your web traffic with social networking websites is one of the most important resources for getting loads amount of traffic. The major key to receive most amounts of traffic is to submit your website to all of the major social networking sites. Afterwards, place and share your webpage to many of the major social networking sites immediately. This easy process will get your website into the social face of networking faster and thus, would increase your traffic faster. The more places and the more people seeing your website will increase your traffic and the income of traffic to your site is monetized.
Look at it this way. If your website is based on selling items and products, and it is believed that it can achieve a high level of satisfaction, people will share their thoughts and ideas by posting Ratings and Reviews. Now, the more you social network, the higher chance it is for your product or item “to be out there”, sort to speak.
People talk. We communicate. It’s what we do. Online networking has been a huge success. So, seeing your product on a social networking page such as Twitter or Facebook, when people can’t stop talking about it and all they do it rate and write how great it is.. You are guaranteed for success towards traffic piling into your website! Imagine the possibilities, and all it takes, is a simple ‘Like’, ‘Share’, ‘Comment’, ‘Rate’, or ‘Review’. By using Rating System and social networking, you can increase your page traffic, and by increasing your traffic you have a high chance on being here; Google - Page 1.