Let’s get one good proven fact here – people usually never trust advertising, definitely not as much as they would trust recommendations from friends and consumer opinions shared and posted online.
Doing some research while finding reports and data, which is to be said surveying more than 30,000 Internet responders in over 50 countries, more than 90% of consumers say they would rather trust recommendations from family and friends above any other type of advertising – an increase of over 15% since about 2007.
The consumers who share their reviews online rank as the 2nd most trusted source, with 70% of global consumers surveyed online stating they trust the posts on this podium, an increase of over 16% in 5 years.
3rd to 5th ranking is editorial content (60%), trusted websites (55%), and emails (45%), in the perspective range. Regular forms of advertising consisting of media such as TV, radio, and have seen a huge drop, nearly 25% since about 2009.
Stating all this, it’s fair to say that friend-to-friend shared is best for business commerce. For example, you’re not going to out and buy something you are planning on paying for and the using it to find it didn’t suffice your needs. Therefore, these important elements such as ratings, reviews and customer feedback implement on people decisions and final choices.
It’s very simple. People want to be told the truth, and nothing but the truth. They want their communication and interaction with you to be valued through honest general responses. They want the acknowledgement that what they have to say what matters.
Finally, in social business commerce, is not just a matter of exploit some channels, or somewhat maintaining a very high level of engagement, but a service or product that’s worth sharing to other people about. If you do, so will the people. And, if all these reports and stories are accurate and factitious, then Rating System can help you boost your business commerce in certain ways, increase sales and page value through SEO integration, while your product or service is being bought or used.