Strategies for engaging and retaining customers in a social and mobile world

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New Features and Enhancements

We have just upgraded our website to better serve our clients. We have upgraded our servers to make the loading the Review widget faster and more reliable. A few weeks ago we upgraded much of the core infrastructure in our data center. We’re always reorganizing, tuning, checking allocations, and generally optimizing code and infrastructure wherever we can.

Other Improvements
This month’s release also includes a number minor of bug fixes.

Email server upgrade.


One of the biggest challenge when running your own email server is keeping any emails you send from being classified as spam by the receiver. One of best ways to prevent phishing is to be proactive by employing domain name authentication. Authentication serves to protect your brand by providing a valid identity on a sending domain. Once authenticated, receivers then use it as a foundation for applying reputation and accreditation as well as a tool for more accurate filtering. We are happy to announce that we have rolled out DKIM authentication on behalf of all our clients. Top global webmail providers such as AOL, Gmail, Windows Live Hotmail & Yahoo are now incorporating DKIM into their filtering algorithms. This enhancement will improve our follow up email delivery process. Please check your follow-up email conversion report in the future - you will see the difference.

DKIM, or DomainKeys Identified Mail, is a cryptographic approach to authenticating email. It was developed in part to solve some of the issues that SPF can’t solve, such as forwarded email. This is an important step in the fight against phishing as spammers are no longer able to use disposable and transient IPs and hide behind a made-up domain.