Deciding to hire an SEO is a big step that can potentially improve your website, but you can also risk damage to your website and reputation. Use our ratings and reviews solution risk free, we have proven record of results. Organic search results were invented to distinguish the real search results from the ads. Rich snippets enable sites to improve their search results with add-ons like ratings, reviews and photos, which draw the searcher’s eye as well as offering additional information. Rich snippets are an effective means of boosting your exposure in the organic search results.
Google claims that their users click organic search results more often than ads. Using rich snippet helps Google to present users with the most useful and informative search results. The more information a search result snippet can provide, the easier it is for users to decide whether that page is relevant to their search, the easier it is for users to distinguish the real search results from the ads.
With rich snippets your reviews represent a certain type of data: count of votes, star rating and etc. Search engines provide rich snippets not to play favorites with one page over another, but to enable searchers to make a more click decision.
Rich snippets help you see:
- Higher rankings in organic search results
- Better clickthrough rates
- More qualified traffic
- Better conversion rates
Providing this information doesn't affect the appearance of your content on your own pages, but it does help Google better understand, index and present information from your page.
Check out an example of a Product Reviews rich snippet below. The Reviews markup type also includes the commonly seen Reviews Aggregate.
Notice how the meta data features more intelligent, engaging content that provides better information about your product or service.
We suggest taking a read of the Schema.org website for a more in–depth understanding of structured data mark–up.