Strategies for engaging and retaining customers in a social and mobile world

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Social Commerce - People vs.

Let’s get one good proven fact here – people usually never trust advertising, definitely not as much as they would trust recommendations from friends and consumer opinions shared and posted online.

Doing some research while finding reports and data, which is to be said surveying more than 30,000 Internet responders in over 50 countries, more than 90% of consumers say they would rather trust recommendations from family and friends above any other type of advertising – an increase of over 15% since about 2007.

The consumers who share their reviews online rank as the 2nd most trusted source, with 70% of global consumers surveyed online stating they trust the posts on this podium, an increase of over 16% in 5 years.

3rd to 5th ranking is editorial content (60%), trusted websites (55%), and emails (45%), in the perspective range. Regular forms of advertising consisting of media such as TV, radio, and have seen a huge drop, nearly 25% since about 2009.

Stating all this, it’s fair to say that friend-to-friend shared is best for business commerce. For example, you’re not going to out and buy something you are planning on paying for and the using it to find it didn’t suffice your needs. Therefore, these important elements such as ratings, reviews and customer feedback implement on people decisions and final choices.

It’s very simple. People want to be told the truth, and nothing but the truth. They want their communication and interaction with you to be valued through honest general responses. They want the acknowledgement that what they have to say what matters.

Finally, in social business commerce, is not just a matter of exploit some channels, or somewhat maintaining a very high level of engagement, but a service or product that’s worth sharing to other people about. If you do, so will the people. And, if all these reports and stories are accurate and factitious, then Rating System can help you boost your business commerce in certain ways, increase sales and page value through SEO integration, while your product or service is being bought or used.


SEO Integration & Google

The search engine Google uses a large amount of methods to figure out which pages are displayed first (highest) in the results. Their ways are secret, but there are a few things you can do to increase your position in the rankings. The term for this is Search Engine Optimization (SEO), which Rating System provides for you on our paid plan.

Unfortunately, we cannot increase traffic using back-links, that’s not how Rating System works. The way Google notices and advances websites through their rankings and page numbers is through traffic, ‘tags’ and ‘keywords’, as well as website presentation. For example, let’s say you are trying to offer and sell a product to a customer, a brand new Infiniti M37. When the website is first created, Google won’t be noticing your website due to the lack of traffic and website presentation. How can we change that?

Simple. Once you’ve finished customizing your page and products are ready to sell, by using a Rate/Review box, it gives your product a chance to be; discussed, rated, reviewed and possibly even shared. This includes the ‘tags’ and ‘keywords’ mentioned above. As people rate and review and mention ‘Infiniti’ or ‘M37’, Google recognizes this. It notices that your recent created or updated website has been seeing; more traffic, more product discussions, possibly even more product purchases. Then, Google sees that the website is active, it receives good traffic, its products are reviewed and bought, and website has great presentation, why not bump them up to the first page on search results?

SEO is one of the many features that Rating-System provides. Stay tuned for next blog as we talk about ‘Follow Up Marketing E-mails.

Social Networking & Rating-System!

Social networking websites allow you to join and then share; articles, photos, blogs, pictures, websites, news and any other type of information you wish to share. Increasing your web traffic with social networking websites is one of the most important resources for getting loads amount of traffic. The major key to receive most amounts of traffic is to submit your website to all of the major social networking sites. Afterwards, place and share your webpage to many of the major social networking sites immediately. This easy process will get your website into the social face of networking faster and thus, would increase your traffic faster. The more places and the more people seeing your website will increase your traffic and the income of traffic to your site is monetized.

Look at it this way. If your website is based on selling items and products, and it is believed that it can achieve a high level of satisfaction, people will share their thoughts and ideas by posting Ratings and Reviews. Now, the more you social network, the higher chance it is for your product or item “to be out there”, sort to speak.

People talk. We communicate. It’s what we do. Online networking has been a huge success. So, seeing your product on a social networking page such as Twitter or Facebook, when people can’t stop talking about it and all they do it rate and write how great it is.. You are guaranteed for success towards traffic piling into your website! Imagine the possibilities, and all it takes, is a simple ‘Like’, ‘Share’, ‘Comment’, ‘Rate’, or ‘Review’. By using Rating System and social networking, you can increase your page traffic, and by increasing your traffic you have a high chance on being here; Google - Page 1.