Strategies for engaging and retaining customers in a social and mobile world

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Video Testimonials

Smartphone users spend almost 90% of their time on devices using mobile apps. Apps offer an incredible opportunity for brands to connect with customers. We have an iPhone, iPad and Android mobile application for you and your customers to use to submit reviews and Q&A from anywhere. Your employees and customers can also record video testimonials, quickly and easily with any mobile phone, tablet or laptop.

 

Video Testimonials



We provide you a mobile app completely under your brand, Rating System will not be advertised or revealed in any way. Video testimonials provide evidence that you actually do solve customers problems. It's a great way to bring positive online reviews directly to your potential customers. You will truly see its affect on customer relations with the product and/or service.

 

We believe video reviews to be the most authentic proof of what your customers think about your company, products and services. Your customers video testimonials are the perfect opportunity to harness the power of stories. Future employees want to hear stories from current and past employees, and potential customers want to hear stories from current and past clients.

The most efficient way to get your customers to write reviews

Our Follow-up Email Marketing is the most efficient way to get your customers to write reviews about your products or services. We automatically send a review request to your customers at the perfect time after purchase. This request email is totally customizable and mobile friendly.

For Follow-up Email Marketing to work, you need to install the order tracking code on your website.

To install the tracking code on any platform you need copy/paste the code we provide, see the sample below. Followup Embed CodeAdd the javascript code directly in the HTML of your website checkout page.

Replacement parameters

  • OrderID: This parameter should be the ID you use in your system to identify the order
  • CategoryID: Your product category ID, it must be the same as your widget CategoryID, please check Active Widgets page
  • CustomerEmail: Your customer email address
  • CustomerFirstName: Your customer First Name
  • CustomerLastName: Your customer Last Name
  • ProductCode: The code that identifies the item that was ordered.
  • ProductName: Your product name
  • ProductURL:optional Your product URL, if it is different from ProductCode or if ProductCode is not URL based
  • CustomerIP:optional Your customer IP address

Depending upon your website platform, most systems have a global area to add code that will install it on your website checkout page. Contact your webmaster for additional setup assistance.

Followup email is the first step to getting more reviews on your site, increase conversions and generate more traffic.

Shopify How to install RatingSystem on product pages

Shopify is a cloud-based e-commerce platform that enables anyone to easily set up and manage an online ecommerce store.

You do not need to be a developer to do this. We show you how to easily add ratings and reviews to your product pages in just a couple of simple steps.

You’ll need to be logged in as a Shopify admin to be able to make edits to your theme. Once logged into the store, on the left hand side click on “Online Store”, then “Themes”, then you’ll want to click on the three dots on the top right hand side (menu), and select “Edit HTML/CSS”.

Locate the file "product.liquid" from the list of files presented on the left.

Add the following 2 lines of code to "product.liquid" template file:
<script src=“https://www.rating-system.com/v4/master.js"></script>
<my-app company=‘CompanyId’ ratingbox=‘RatingboxId’ product='{{ product.url }}'>Loading..</my-app>


Feel free to move this code up or down in the file in order to figure out the exact spot you'd like this to appear on your shop. We suggest placing the code below your product detail. Confirm that the Rating widget occupies the entire width of the page.

Note: Make sure that you replace CompanyId and RatingboxId with your unique values for your account, which can be found on the Active Widgets page.

Configure the following settings:
* CompanyId: Generated by Rating-System.com when you create an account
* RatingboxId: Generated by Rating-System.com when you create an account and configure your ratings and reviews system

Click Save button to save your "product.liquid" template

You will now have RatingSystem running on all of your product detail page.

Shopify integration

New features in public beta

Today we are launching the public beta of our new Ratings and Reviews system and we are really looking forward to your feedback.

Receiving and analyzing your product/service Ratings and Reviews captured on your website is often critical to the success of your organization. We are going to make this process even easier. We are happy to announce our new version of Ratings and Reviews that will help you generate word-of-mouth in a more interactive way. Our new system is ideal for mobile, and more engaging for your customers, but that’s not all.

You can add custom questions to your product review process, which can result in more accurate responses, so you can better analyze your results. Each question type will create a more engaging experience for your customers regardless of the device they are on.

We talk a lot about mobile optimization for Ratings and Reviews and why it is so important. More than 38% of our clients are now completing reviews on mobile devices.

If for some reason you didn’t think mobile was important before - it’s time to think again.

Responsive reviews

Throughout 2016 we made a lot of improvements to help you build your Ratings and Reviews system, and we are excited to announce this new version. Our set of prepackaged themes and styles make your Review and Q&A look beautiful. Besides giving reviews a great new look, the themes are also "Responsive". Responsive is a design approach to developing websites that allow your webpages to automatically adjust to fit on different size devices. This means it will look great no matter where your customers view them—be it a phone, tablet, or computer.

You can find new integration code under the Setup tab using the Active Widgets dropdown menu.

Your feedback is most welcome. Please let us know what you think about the changes.
If you find anything that we can improve upon - please let us know.

Make Your Site SEO With Rich Snippet Mark-up

Deciding to hire an SEO is a big step that can potentially improve your website, but you can also risk damage to your website and reputation. Use our ratings and reviews solution risk free, we have proven record of results. Organic search results were invented to distinguish the real search results from the ads. Rich snippets enable sites to improve their search results with add-ons like ratings, reviews and photos, which draw the searcher’s eye as well as offering additional information. Rich snippets are an effective means of boosting your exposure in the organic search results.

Google claims that their users click organic search results more often than ads. Using rich snippet helps Google to present users with the most useful and informative search results. The more information a search result snippet can provide, the easier it is for users to decide whether that page is relevant to their search, the easier it is for users to distinguish the real search results from the ads.

With rich snippets your reviews represent a certain type of data: count of votes, star rating and etc. Search engines provide rich snippets not to play favorites with one page over another, but to enable searchers to make a more click decision.

Rich snippets help you see:

  • Higher rankings in organic search results
  • Better clickthrough rates
  • More qualified traffic
  • Better conversion rates

Providing this information doesn't affect the appearance of your content on your own pages, but it does help Google better understand, index and present information from your page.

Check out an example of a Product Reviews rich snippet below. The Reviews markup type also includes the commonly seen Reviews Aggregate.

“Product

Notice how the meta data features more intelligent, engaging content that provides better information about your product or service.

We suggest taking a read of the Schema.org website for a more in–depth understanding of structured data mark–up.